What We Do

Overview

Red Squirrel is a boutique consulting and services firm positioned to help clients benefit from the opportunity provided by the rapidly growing M2M industry. Having assembled partners that span all of the components required to successfully bring a M2M solution to market, Red Squirrel can facilitate an accelerated time-to-market and a higher probability of success for our customers.

 

Services Offered

- Product design

- Manufacturing

- Distribution

- Sales and marketing strategies

- Asset installation services

- Vehicle installation services

- SIM (airtime) provision

- Mergers And Acquisitions

 

Why Red Squirrel?

Red Squirrel has extensive experience working with entrepreneurs and blue chip companies alike. Focused on M2M including board level roles for BT, France Telecom, Telifonica and O2, Red Squirrel has direct experience in:

 

- Establishing companies

- Writing business plans

- Sales and marketing strategy and execution

- Channel development

- Product launches

 

RS Insight ©

Enterprise Solutions

The machine-to-machine industry is providing companies with opportunities to integrate these technologies into their own solution offerings, achieve productivity gains, discover potential new revenue streams, and create strategic advantages over their competitors. However, implementing an M2M project can be a daunting prospect when you need to bring together components from a complex and rather large value chain while meeting the requirements of all participants. 

For example, selecting a network service provider is a critical link in the value chain, and in Europe there are many carriers, obtaining network approval from the operator is required before deploying the solution.  Understanding these requirements and the knowledge of how to navigate the process is crucial to a successful and timely launch of an M2M solution.

Red Squirrel provides clients with the experience required to lead enterprises through this critical and complex value chain assembly endeavor while focusing on core business needs, thus assuring a smooth integration of M2M applications into existing processes.

 

The Red Squirrel Insight offers:

 

- Viability assessment of the M2M application

- Creation of key dependencies in the value chain

- Vendors selection assistance

- Project management expertise

RS Navigate ©

Solutions for Market Expansion

Successful expansion of a business requires a clear definition of the goals, focus markets and an effective strategy. Red Squirrel can simplify the navigation and accelerate their presence by offering a world-class team of professionals boasting the experience and relationships required to successfully execute market expansions.

Whether the client is an overseas company looking to break into the European region, or a technology based start-up with limited strategic marketing experience, the Red Squirrel navigation offering is designed to establish strong brand recognition leading to sales success.

 

- Business plan development

- Strategic marketing plans

- Competitive analysis

- Public relations support

- Establishment of legal entities

- Recruiting and staffing

- Organizational development

- Provision of M2M services:

- Airtime

- Hosting

- Application Development

- Local office space

 

M2M market expansion goals are achieved with Red Squirrel acting as a partner for the client recruiting staff, generating strategic market plans and providing public relations guidance. The breadth and structure of the services are designed to enable the client to effectively scale the launch of operations in an evolutionary manner, evolving over time from Red Squirrel acting as an agent through the final phase where a fully operational legal entity is formed, established, owned and operated by the parent company.

RS Venture ©

Solutions for Investors and Merger & Acquisition participants

The merger and acquisition (M&A) process can be slow, difficult and often unsuccessful.  As the machine-to-machine (M2M) industry continues to grow and evolve the market is becoming ever more complex. It is increasingly difficult to understand which companies are strong candidates for investment and/or acquisition. Investors need trusted advisors who understand the complexity and unique dynamics of the M2M market and can accurately assess investment opportunities to understand their strengths / challenges as appropriate.

With a specific focus on the M2M industry, Red Squirrel has the expertise, history and resources to identify and assess M2M companies on behalf of potential investors. Through the services of Red Squirrel Venture practice area investors can:

 

- Review the strategic investment aims of clients

- Identify and assess target companies

- Produce market and company analysis

- Facilitate introductions to prospective targets

- Produce a GAP analysis identifying operational traction / challenges

- Identify synergies with other Red Squirrel eco-system partners

- Provide cultural, organizational, and competency analysis

- Develop and manage M&A activity plan

- Mediate with Investor and Client throughout the whole process

  

Solutions for business owners and entrepreneurs

As companies and entrepreneurs seek to establish and grow their business venture, there is often a need to consider either investment in or a sale of the business. With the M2M market growing quickly one of the most difficult issues faced is when to accept investment, how to conduct the valuation and process.

With a specific focus on the M2M industry, Red Squirrel has the expertise, history and resources to assess an organization’s readiness for investment, identify and assess investment routes and help our clients engage with potential acquirers.